DREAM TREND is a Taiwanese original hair styling brand dedicated to innovation, quality, and performance. Since establishing its presence in 2018, the brand has steadily expanded with physical retail stores and gained recognition from leading magazines, media outlets, celebrities, influencers, and professional medical experts.

Our product portfolio includes a comprehensive range of professional curling irons, hair straighteners, hair care essentials, and styling products. Guided by in-depth understanding of local consumer needs, we have also developed body fragrance and skincare collections thoughtfully designed for the Asia markets.

In 2023, we introduced two breakthrough innovations — the Cloud Wand “Negative Ion Automatic Curling Cone” and the Aqua Shine Iron “Dual-Directional Negative Ion Shine Straightener.” Both products received an overwhelming response, selling out across our official online store and retail locations, reaffirming our commitment to delivering industry-leading hair technology.

Your Shortcut to Beautiful Hair

DREAM TREND is more than a haircare and styling brand — it represents a new way of living beautifully. At the heart of our philosophy is a simple promise: “Your Shortcut to Beautiful Hair.”

No matter who you are, how much time you have, or what your level of styling expertise may be, DREAM TREND designs every product with efficiency and ease in mind. By starting with the concept of a “shortcut,” we empower you to effortlessly create flawless hairstyles and polished looks — without complexity or compromise.

Our founder understands that everyone desires beauty and confidence. That is why we are committed to developing products that are intuitive to use and deliver visible, professional-level results. There is no need for complicated techniques or premium price tags. DREAM TREND combines high-performance formulations with accessible pricing, making dream-worthy hair part of your everyday routine.

With DREAM TREND, you will discover that beauty is always within reach. DREAM TREND is not only your shortcut to exceptional hair — it is the first step toward a more confident, inspired lifestyle. Let us begin this effortless journey to your dream hair and beyond.

Brand Milestones

2014 – Brand established.

2015 – K Hair Clay became one of Taiwan’s most recognized original hair wax products.

2019 – Expanded into major retail chains including POYA, Watsons, and Cosmed.

2020 – Renowned actress Sonia Sui endorsed the signature hair treatment product “Natural Plant Essence.”

2021 – Artist E.SO became ambassador for the K Series hair styling collection.

2022 – Actor Ko Chen-tung endorsed the Antarctic Glacier Enzyme Original Skincare Series.

2022 – Opened retail presence at Dream Mall in Kaohsiung.

2023 – Established overseas office in Vietnam, marking the beginning of international expansion.

2024 – Department store counters launched progressively across key locations.

2024 – Recommended by multiple celebrities, including Pei-Chen Lee and Nikki Shao.

2024 – Honored with the Silver Award at the New York Design Awards and the Gold Award at the French Design Awards.

2025 – Established Japan office to further strengthen global presence.

2025 – Expanded into Ever Rich Duty Free.